Last updated: October 3 2025

Welcome to Melvia (“we,” “our,” or “us”). This Privacy Policy describes how we collect, use, and protect your personal information when you visit or make a purchase from our website [www.melvia.in]. By using our Website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information from you in the following ways:

a. Information You Provide

• When you place an order, create an account, subscribe to our newsletter, or contact us, we may collect:
• Full name
• Email address
• Phone number
• Billing and shipping address
• Payment details (processed securely via Shopify or third-party gateways)
• Any message or feedback you send us

b. Automatically Collected Information

• Device information (browser type, IP address, time zone)
• Website usage data (pages visited, time spent, referral source)
• Cookies and similar tracking technologies to improve user experience and marketing performance

c. Third-Party Information

We may receive limited information from Shopify, payment gateways, or delivery partners to complete your order safely and efficiently.

2. How We Use Your Information

• Process and fulfill your orders
• Communicate with you about your purchase or inquiries
• Send you updates, promotions, or newsletters (only if you opt-in)
• Improve our products, services, and website experience
• Detect and prevent fraud or unauthorized transactions
• Comply with applicable laws and regulations

3. Sharing Your Information

We do not sell or rent your personal information. However, we may share data with:

• Service providers: Shopify, payment gateways, logistics partners, or analytics providers who help us operate our business.
• Legal authorities: If required by law or to protect our rights, safety, or property.

All third parties are bound by confidentiality and data protection obligations.

4. Cookies

Our Website uses cookies to enhance your browsing experience. Cookies help us remember your preferences, analyze traffic and site performance, and show personalized product recommendations. You can disable cookies in your browser settings, but some features of the site may not function properly.

5. Data Security

We take reasonable technical and organizational measures to protect your data from unauthorized access, loss, misuse, or alteration. Your payment details are processed securely by Shopify and payment partners — we do not store your card or UPI information.

6. Your Rights

• Access or correct your personal information
• Withdraw consent for marketing communications
• Request deletion of your personal data (subject to legal retention requirements)

To exercise these rights, please email us at hello@melvia.in

7. Retention of Data

We retain your information only for as long as necessary to fulfill the purposes stated in this policy or as required by law.